As mobile search is gradually changing the way we browse the internet, it is important to know the rules of web design as it plays a key role in driving in-store commerce, cross-device conversions, and website visibility.
Since the rush of users towards mobile devices is continuously increasing making your website ready for mobile is extremely important. Take a look at the following points to understand the kind of changes that you need to make.
Responsive web design provides the display of your website differently depending on the size of the screen. This means desktop, tablet, mobile, and non-visual browser users all see a page that looks designed for their device. A responsive design provides the same HTML code on that same URL to all devices. It uses CSS to adjust the content to fit the screen size. You can use the viewport meta tag to tell the browser how to scale content.
Following The Trends
There is nothing worse than having a properly planned and designed website that is mobile friendly, but fails to pass the most basic user experience standards. Never use a black background and yellow letters. While designing your website, keep in mind the current UI/UX design tips. You should always follow the latest user interface guidelines, and make sure that the reading experience is flawless.
Making It Cross-platform Ready
Your website can work across multiple devices and multiple platforms if responsive web design is used. In this design, your website will appear different in different screen sizes as it will adjust itself according to the size of the device. It responds to the device by adjusting according to the screen size to enhance seamless user experience.
Keep the website design as simple as possible for the site to function effectively across multiple devices. Give priority to your content and keep minimum possible images, that will make the page load faster. Also while creating content, try to keep the page design simple and clutter free by leaving a white space.
Using White Spaces
In mobile devices, users interact mostly via touch screen which is operated by using fingers to tap on the screen. A finger tap is far less precise than mouse click it is required to keep white space around links to make them more prominent. Even the CTA links or buttons must be designed in such a way that it catches users’ attention instantly.
If you closely observe at how people use their smartphones and tabs, you will notice that most smartphone users are holding their phone in a vertical position, as are the majority of tablet users. The horizontal view is used mostly in special cases especially when dealing with video or image heavy content. While it’s a good idea for the mobile website to support both portrait and landscape views, remember that the portrait view is the norm and should be the priority.
Keeping The Thumb In Mind
The thumb is a very important consideration when considering the ergonomics of mobile design. If a visitor holds their device with two hands they are most likely to use the thumb for swiping, gestures and tapping. But if a visitor is using a single hand than the thumb is going to be used exclusively. Your visitors thumb is, of course, larger than their fingers so the mobile and tablet views will need a larger target to tap. It is important that something is not put in too much close proximity that could be accidentally be tapped by your visitor. It is an annoying experience to accidentally navigate to a different page entirely, especially considering your website visitors may be facing the challenge of a poor internet connection.
People Hold Their Phones In A Different Way
Many people use two hands to use their smartphones holding in one hand and swiping with the other, while other people use just one hand. The people using both hands are the same people who hold their phone differently depending on what they are doing. Not only that but users have many minor obstacles to overcome. This can be of importance if you are providing a service that is going to be used in such difficult situations. For such reasons, it is crucial to test your website holding in multiple positions.
The majority of the users visiting your site are probably mobile users. If you make your site mobile-friendly and optimize it for the best experience possible, you will not miss out on an important moment to appeal to new customers. No matter what service you offer, mobile-optimization is a must.